Hi Akash, thank you for sharing your feedback. The Zipper Lube is intentionally formulated with a balm-like consistency rather than a hard wax texture, so it can spread along the zipper elements and provide lubrication without requiring excessive pressure during application.
That said, if you're finding that it isn't making the zipper smoother or easier to operate, we'd like to understand this better. Please email us at help@viaterra.in with your purchase details and, if possible, a short video showing the zipper before and after applying the lube. This will help us assess the issue and assist you further.
— Team ViaTerra