THE WAY OF THE EARTH
In the summer of 2010, fresh from a two-month ride across Northeast India and Bhutan, I was at a crossroads. Head back into the corporate life of a seasoned MBA grad, or take a leap into the unknown to build something from my passion for travel on two wheels. If you’re here and reading this, you know that I chose the road less travelled.
There began a quest to design and build gear that truly understood the needs of Indian riders - products that could serve as steadfast and trusted companions to motorcyclists on their most ambitious adventures.
Gear built by riders, for riders, driven by passion, shaped by genuine experience and built with purpose.
I also needed a name, of course — preferably, one that captured the spirit of exploration and a deep connection with the land. A rewatch of Spartacus led me to the story of Via Appia, the Roman highway - that sparked the idea. Terra, is Latin for earth - and in combination, “ViaTerra” was born: the way of the earth.
- SUKI
Pre 2010: The “Jugaad” Era
Motorcycle touring in India was still an extreme niche shaped by deeply passionate intrepid travellers. Creatively modified motorcycles and gear were the norm, as one strived to find the “ideal touring setup”. Purpose-built products were a privilege, largely sourced from overseas.
2010: A Dream Takes Shape
Fresh from a 2 month motorcycling sojourn in North-Eastern India, Suki sets in motion his dream to create a company that designs, tests and makes products for discerning motorcycle tourers - ViaTerra is born!
2010-2013: Humble Beginnings
Our first range of products went on sale - starting with the Ranger series, followed by the Claw. ViaTerra’s products quickly found favour amongst like minded motorcycle travellers.
2013-2015: Setup manufacturing & expand footprint
Shipped the first ViaTerra claw to international customers with Velox saddlebags built for the KTM Duke 200 making quick in-roads in European markets.
2015-2018: Improve, Innovate, Improve some more
As customers and our team put ViaTerra products through ambitious adventures, a continuous cycle of learning, refinement, and new product development took shape.
2018-2020: Manufacturing expansion
ViaTerra outgrew its original manufacturing facilities in Hyderabad and moved operations to Nashik—allowing us to further enhance quality, scale, and capabilities.
2019-2022: Launch of gloves & Custom Apparel
ViaTerra launched its protective apparel range starting with the Grid & Holeshot gloves and the Munro riding suit - India’s first tailor-made riding jacket and pants.
2022-2024: Setup manufacturing in Chennai
Established a new manufacturing facility for Apparel in Chennai, continuing to grow its apparel portfolio.
Present Day... New Horizons, The Same Resolve
Today, ViaTerra offers over 150 product lines and more than 1,300 SKUs, used by riders across 76+ countries worldwide. Backed by a team of over 250, we design and manufacture gear that empowers fellow adventurers and explorers to see more of the world—the ViaTerra way.
